Our Mission
At Hearing Choices Australia, our mission is to bring transparency, choice, and trust to the hearing aid market, making better hearing more accessible for everyone.
Hearing loss is one of the fastest-growing health challenges in Australia. Today, an estimated 3.6 million people live with hearing loss, and as our population ages, that number is projected to double by 2060. Already, 3 in 4 Australians over 70 experience some degree of hearing difficulty. Yet despite its prevalence, people wait an average of 10 years before seeking help for hearing loss.1,1,2
Hearing Choices Australia was created out of a determination to change that.
Benefits of the
Hearing Choices
Australia Network
We are committed to providing consumer-first information on hearing products, brands, technology, and prices. Because we believe everyone deserves the knowledge and confidence to seek out the care they deserve.
Hearing care that is transparent and accessible
Comparison guides on hearing aids from leading brands
Direct access to trusted, highly rated audiologists
Hundreds of partner clinics located nationwide
Our Service Model
Hearing Choices Australia was built to make the hearing care market more transparent, accessible, and consumer-friendly. Our service model follows a simple path designed around the real needs of people seeking help with hearing loss:
Choices: Transparent Information
Before someone invests in hearing loss treatment, they deserve to understand their options. At Hearing Choices Australia, we are proud to provide:
- Up-to-date guides on hearing aid models, brands, features, and prices
- Breakdowns of features and hearing technology that matter most for daily quality of life
- Frameworks to help people identify the solutions that best fit their lifestyle, hearing needs, and budget
- Educational content to help people understand topics surrounding hearing health, hearing aid technology, and hearing loss care
Our goal is to reduce any uncertainty or confusion that often prevents people from seeking help for hearing loss sooner.
Access: Connecting You with Top-Rated Audiologists
Hearing Choices Australia is proud to partner with a national network of top-rated audiologists. When you’re ready to take the next step, we connect you with a local clinic that provides:
- Professional hearing evaluations
- Personalised hearing aid consultations
- Custom device fittings and programming
- Ongoing care and support
This approach is meant to empower people to take action, making it easier and more convenient to get the expert hearing loss care they deserve.
Care: Support that Promotes Long-Term Hearing Health
Hearing needs change over time, which is why ongoing support is built into our service model. Hearing Choices’ partner audiologists are committed to providing ongoing care to support long-term hearing health. You can expect:
- Expert guidance on how to use, maintain, and clean hearing aids
- Device fine-tuning and adjustments to improve comfort and performance
- Cleanings and maintenance to keep devices operating at their best
- Routine hearing health evaluations to monitor changes and update settings
- Access to repairs and troubleshooting support
When you choose Hearing Choices Australia, you gain access to a national network of professional support. We know that hearing loss care is a journey, and we want to remain a reliable resource every step of the way.
Our Story
Hearing Choices Australia was founded in January 2016 under the name Ozen, by Akiva Szental, a commercial lawyer, and Noam Korbl, a business strategist. Szental and Korbl created Ozen after witnessing firsthand how challenging the hearing care system could be. Both watched their grandparents pay significant amounts of money for hearing aids that didn’t meet their needs—and they quickly realized that this wasn’t an isolated experience.
Szental and Korbl recognized there was a clear lack of transparency and limited information available online for people researching hearing aids. Despite the fact that one in six Australians has some degree of hearing loss, people wait an average of 10 years before seeking help. Instead of accepting the status quo, the founders decided to build a more consumer-focused resource for hearing care in Australia.
They began Ozen as a side hustle, bootstrapping the business from the ground up, with both founders working after hours while maintaining full-time employment elsewhere. By using their own skill sets across technology, digital development, and consumer service, they built the foundations of the company without any external funding. While challenging, this ensured Ozen could remain independent, unbiased, and consumer-driven.
As the company evolved, so did its name. Ozen officially rebranded to Hearing Choices, a name that reflects a core mission: to bring transparency, choice, and trust to the hearing aid market in Australia.
This mission continues to guide the company today. What started as a small side hustle has grown into a national hearing-care platform, partnered with trusted audiology clinics across Australia.
References:
- Contact, C. P. A. H. C. a. 2. (2019, March 26). 1. Introduction. https://www.aph.gov.au/Parliamentary_Business/Committees/Senate/Education_and_Employment/CasualConversion/Report/Section?id=committees%2Freportrep%2F024048%2F24421
- (2025, October 3). Johns Hopkins Medicine. https://www.hopkinsmedicine.org/health/wellness-and-prevention/the-hidden-risks-of-hearing-loss
